stigu.com is for sale

In Latvian, a stiga is a straight path cut through a forest. Foresters use them to divide the woods, and hikers follow them because they always lead somewhere. Stigu is a form of the same word and means of the paths.

Swedish has almost the same word. A stig is a footpath, and the verb stiga means to rise or to step up. So the name holds two ideas at once, finding your way and climbing higher, and both come from real languages rather than a branding workshop.

If nobody ever asks about the story, the name still sounds good on its own, soft and easy, sti-gu, with an ending that feels almost Japanese.

A hiking or trail app, a travel planner, a maps and routes service, outdoor gear, or a learning platform where people move one step at a time. It also suits a children's brand, because it is easy to say, easy to draw and has no hard edges.

The rising meaning goes well beyond travel. A career coaching service, a fitness app that tracks progress, a savings tool that helps people step up a little every month. Anything that helps people get from where they are to somewhere better can use Stigu, and the path story is there whenever you want to tell it.